TAKING IT FROM FIVE TO OVER 125 CANADIAN HOTELS IN JUST 30 YEARS — AND STILL GROWING.
Super 8 by Wyndham, Grand Prairie, AB
Made famous in 1974 for its $8.88 room rate, Super 8® redefined the economy lodging market in the U.S. and continues to be the preferred economy hotel chain to this day with over 2,000 hotels in North America.
Recognizing the opportunity to introduce the Super 8® concept to the Canadian marketplace, in 1992 Superior Lodging Corp. acquired the master territorial development rights in Canada from Hospitality Franchise Systems, Inc. Through the entrepreneurial vision and relentless dedication of Superior Lodging’s founder and CEO, Marc Staniloff, Superior Lodging transformed the fledgeling brand in Canada from a modest five hotels to one of the largest and most recognizable hotel chains in the country — with over 125 locations operating.
Brand Category: Value
Positioning: An American Road Original
Inspiration: Authentic, Dependable, Spirit
Number of Hotels: 2,691
Locations: Global; Every Major Highway
Type: New Construction & Conversion
Guest: Leisure & Business Road trippers
Today, the Super 8® brand is under the stewardship of Wyndham Hotel Group — the largest and most diverse hotel company in the world, with over 9,000+ hotels in its worldwide system. This well-known brand continues to retain and entice travellers with its free WiFi, free breakfast, elevated guest rooms featuring local photography, Wyndham Rewards points, great rates and its thrill for the open road.
Superior Lodging has been at the forefront of Super 8®’s brand transformation, working closely with the Wyndham Hotel Group and franchisees to develop new modern Super8® hotels throughout Canada that provide exceptional returns.
Authentic, trusted, and true, Super 8 by Wyndham is the authority in delivering value and hospitality across the globe. In the U.S. and Canada, this brand is elevating economy with a prototype that transforms the look and feel of approximately 2,500 hotels with INNOV8TE—the biggest guest room redesign in its history, elevating the experience for guests and driving quality for owners.
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