The Superior Story
Solid Brands. Solid Relationships. Solid Returns.
The Superior story began over 30 years ago when our founder, Marc Staniloff developed his first Super 8® hotel in Calgary Alberta, Canada. In 1992 Superior acquired the Master Development rights to Super 8 in Western Canada. Only 5 Super 8 hotels existed in Canada at the time. By 1997 when Superior acquired the Canadian rights, we had already grown the brand to over 25 Super 8 hotels and continued this development strength to the ~130 sites we have today, making Super 8 a highly recognizable brand in Canada. More About Super 8
Leveraging our Super 8 success Superior along with its long-time partner Jayman BUILT, launched MasterBUILT Hotels in 2011 and acquired the development rights for Microtel Inn & Suites, by Wyndham. MasterBUILT has established itself as the undisputed leader in the entrepreneurial development of focused service lodging within Canada. Since 2012, MasterBUILT has developed and opened an unprecedented 31 ground-up hotels across the country to date with a thriving pipeline in the future. As a vertically integrated hotel company, MasterBUILT has a best-in-class approach to not only development but also as a hotel operator and asset manager. MasterBUILT manages a portfolio of over 20 Microtels, Super 8’s and Marriott hotels across Canada and is an approved Marriott developer & operator. More About MasterBUILT
In keeping with growing the branded select-service footprint in Canada, in 2015 Superior along with partners Waramaug Hospitality Corp. and Clarke Inc. acquired the Master Franchise rights for Travelodge Canada. As managing partner Superior rolled out a strong growth plan and a clear focus on development opportunities across Canada. This led to expanding the footprint of Travelodge and Thriftlodge franchisees to well over 100 properties today with a strong growth trajectory for the future. More About Travelodge
In 2023, Superior added 4 more Wyndham Hotel brands to their portfolio of hotels to franchise in the future. These 4 new brands include Wingate by Wyndham, Wyndham Garden, Ramanda by Wyndham and Hawthorn Suites.
In summary, with over 270 branded hotels in Canada to date and a strong path of continued growth on the horizon, Superior is the largest franchisor of Wyndham branded properties in Canada today. Our solid development strategy has helped us achieve incredible recognition from industry insiders including 2016 Hotel Company of the Year at the Pinnacle Awards. We have continued our award-winning trend which includes recognition as one of Canada’s Best Managed companies for consecutive years. It has been our honour to be noticed and continue to see our strategy thrive.
The Superior Strategy
We know every facet of the hotel industry in Canada. Our passion for hotel real estate is evidenced by our quarter of a century of industry leadership. Superior has been integral in planning, developing, financing, and managing more than 300 hotels across Canada with a specific focus on branded limited service.
We know the value of relationships. For over 30 years we have been deeply rooted in communities throughout Canada. It is in partnership with local and First Nations communities across Canada that we have been privileged to developed relationships, build trust, and enrich the lives of our guests, employees, franchisees, and shareholders.
We know returns. We create properties of enduring value by combining leading brands with quality design and materials, supported by a commitment to providing genuine service, and value. Through this commitment, we strive to be a leader and effectively deliver high yielding results for our investors and the surrounding communities.
The Superior Timeline
The Superior Executive Team
Marc Staniloff is President and Chief Executive Officer of Superior Lodging Corp. Superior is a privately owned, vertically integrated hotel company, focused on the development, investment, and management of nationally franchised, limited service hotels in Canada.
Mr. Staniloff has been instrumental in the development of the Super 8 by Wyndham ® and Microtel Inn & Suites by Wyndham brands across Canada. A key development project that he was involved in was the Courtyard by Marriott and Residence Inn by Marriott in South Calgary, AB. In 2015, Superior acquired the Master License Rights for Travelodge Canada. With Mr. Staniloff’s leadership, Superior was named one of Canada’s Best Managed Companies numerous times and Hotelier Company of the Year in 2016 for excellence in business performance. He was recognized as “Franchisee of the Year” by Super 8 Worldwide, Inc. Mr. Staniloff serves as a board member of the Super 8® Motels Franchise Advisory Board and the Hotel Association of Canada (HAC).
One Passion: Hotels
Superior Lodging is proud to have a long history of success. With each consecutive year, we become a better company, capable of providing our clients and partners with better quality.